Major Rebranding in Women's Football

The Women's Championship is set to undergo a significant transformation, rebranding as the Women's Super League 2 (WSL2) starting from the 2025-26 season. This change is part of a broader initiative to enhance the profile and structure of women's professional football in England.

Unified Brand Identity

Women's Professional Leagues Limited (WPLL), now renamed Women's Super League Football (WSL Football), has introduced a cohesive brand identity that includes new emblems, color schemes, and logos inspired by the dynamic movements of female footballers. This rebranding aims to unify the top two divisions under a single, recognizable brand.

Strategic Enhancements

Ruth Hooper, Chief Marketing Officer of WSL Football, emphasized the ongoing efforts to develop the women's game. "Our new branding reflects the energy and passion of our players and fans. We are committed to advancing the league's visibility and appeal," Hooper stated.

Recent League Developments

The announcement follows a successful season where Chelsea secured their sixth consecutive WSL title, while Crystal Palace faced relegation to the second tier. Notably, the London City Lionesses achieved a historic milestone by becoming the first fully independent women's club to earn promotion to the WSL.

Looking Ahead

As the WSL continues to evolve, these changes signify a promising future for women's football in England, aiming to attract more fans, sponsors, and media attention. Stay tuned for more updates and developments in the coming months.